Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How the “Disrupted Generation” Responds to Marketing″.

Baer says, “In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment.  We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade. It was time to hustle and really scrutinize this generation, which turned 18 in 2012.

So we examined deeper…

iGen is a generation born with consumer-driven capitalism at its core and altruism at its heart. Never before has there been a generation so globally plugged in and so informed. We learned that their patterns and behaviors are opposed to anything that has come before them and that they basically ignore messages from brands, unless those brands have earned admittance to their infinite touch points”.

How the “Disrupted Generation” Responds to Marketing

Jay Baer’s ‘Convince & Convert’ Blog

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