The latest post on ‘ReadWrite’ is titled “Let’s Talk About Why Yahoo Really Bought Tumblr: Native Advertising”.

Owen Thomas says, “If we needed an event to wake people up to the power of native advertising, it’s surely Yahoo’s $1.1-billion purchase of Tumblr.

We’ll be talking about this a lot at AdNatively, a one-day conference I’m emceeing in New York on Thursday, May 23.

So what is native advertising? A quick, simple definition: It’s an ad whose form and delivery is identical to the content environment in which it is served.

The opposite, in other words, of interruptive advertising: billboards, takeovers, and big banners that take up space on the page but don’t otherwise relate”.

Let’s Talk About Why Yahoo Really Bought Tumblr: Native Advertising

ReadWrite

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