MarketingSherpa’s “Testing: A discussion about SAP’s 27% lift in incremental sales leads” webinar replay is available.

Daniel Burstein says, “In this MarketingSherpa webinar, we spoke with Shawn Burns, Vice President, Digital Marketing, SAP.

Watch his real-world success story about how he built the right team, laid out a process and implemented a platform for a testing program and testing culture at SAP.

In this webinar, you will learn:

    • How Burns launched a testing and optimization program at this global organization
    • SAP’s Test Lab results — 27% lift in incremental leads, 20% digital marketing budget savings
    • SAP’s testing strategy, beginning with registration forms through design and layout, and finally, content and offers
    • The “aha moment” when the team realized content and offers drove the most dramatic improvements
    • The importance of finding a “single source of truth” with data analytics
    • The creation of a process to prioritize testing across a large, multinational company
    • How the Test Lab creates an “insights book” to retain learnings from the testing and optimization program
  • And more …”

‘Testing: A discussion about SAP’s 27% lift in incremental sales leads’ Webinar Replay

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