The latest article on  ‘Marketing Land’ is titled “Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers”.

Matt McGee says, “After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no doubt, be able to access the technology soon.

Twitter announced its new “Lead Generation Card” today. It gives brands a chance to drive new leads inside a tweet. Here’s how Twitter describes it:

The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form“.

Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

Marketing Land

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