The latest article on  ‘Marketing Land’ is titled “2 Ways To Use Competitive Intelligence On Email Subscriber Lists”.

Tom Sather says, “If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business.

However, most marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools — so you can be not only best in class, but also be better than your competitors”.

2 Ways To Use Competitive Intelligence On Email Subscriber Lists

Marketing Land

Sharing is caring