The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: 3 tips to optimize your testing efforts”.

John Tackett says, “The past can teach you a lot about your customers and where opportunities for testing and optimization exist in your sales funnel – if you take the time to look.

Looking to the past to guide current marketing efforts was one the key takeaways from Adam Lapp, Associate Director of Optimization and Strategy, MECLABS, and Benjamin Filip’s, Manager of Data Sciences, MECLABS, Industry Deep Dive session, “Hoverboards and DeLoreans: Taking your optimization from 0 to 88 mph,” from MarketingSherpa and MarketingExperiments Optimization Summit 2013”.

Analytics and Testing: 3 tips to optimize your testing efforts

MarketingExperiments Blog

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