The latest article on ‘MarketingProfs’ is titled “Effectiveness of Social Media Cues in Ads [Infographic]”.

Ayaz Nanji says, “The effectiveness of social media cues in advertisements varies widely by the medium the ad appears in, according to a recent survey from Burst Media.

Among survey respondents who recalled social media prompts in advertising, digital ads (61%) and television ads (59%) were the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram. These were followed by print ads (52%), radio ads (42%) and outdoor ads (39%)“.

Effectiveness of Social Media Cues in Ads [Infographic]

MarketingProfs

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