MarketingSherpa has released a case study titled “Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board”.

Courtney Eckerle says, “Launching a new social media platform for your company can be an uphill battle. Stirring up the kind of buzz and social status to garner the attention of new fans, as well as those from other outlets, takes a creative approach.

In this case study, read how Sony Electronics’ social media team leveraged an outside social movement and a larger internal campaign into a charitable campaign that established and expanded their new presence in the Pinterest community”.

Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board

MarketingSherpa

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