‘Time To Turn Your Sales Team Social?’ – ‘Business 2 Community’ Article

Jonathan Catley says, “In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process are 79% more likely to attain their quota than those who don’t use social selling in their sales process (15%). The study also cites that the industry average of reps who hit their goal is only 43%.

Recently, Lattice Engines sponsored a study done by CSO Insights in which they looked at Sales Performance Optimization: Sales Strategy and Key Trends Analysis. In the report, they discover that less than two-thirds of sales reps hit their own quota last year and only 57% of companies reached their targets for revenue”.