The latest article on Business Insider is titled “Twitter Just Unveiled A Huge New Video Strategy”.

Jim Edwards says, “Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group.

The new product allows media companies to push small video clips on Twitter — such as sports highlights or tornado footage — out to followers”.

Twitter Just Unveiled A Huge New Video Strategy

Business Insider

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