The latest article on  ‘Marketing Land’ is titled “Twitter Launches TV Ad Targeting Beta For Select Advertisers”.

Ginny Marvin says, “Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S.

Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV”.

Twitter Launches TV Ad Targeting Beta For Select Advertisers

Marketing Land

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