‘Myspace’s New Architects Reveal How to Rebuild a Brand’ – ‘Mashable’

Adam Popescu says, “There’s perhaps nothing harder than changing the public perception of a brand once it’s been imprinted in popular culture’s psyche. Especially when it’s left a bad taste in users’ mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked with rebuilding the new Myspace from the ground up.

The duo recently came to Los Angeles where they spoke with Mashable about the challenges and successes of redesigning a brand. They say the project’s goal is to bring the site back to its simple core values of music and artist discovery. They want the new Myspace to be visually captivating enough to keep and gain new users, so they’re incorporating a design reminiscent of Tumblr and Pinterest”.