The latest article on ‘The Forrester Blog’ is titled “The Data Digest: The Multitasking Behaviors of US Online Youth”.

Reineke Reitsma says, “Three years ago, Stanford Communications Professor Emeritus Donald F. Roberts believed that American youth had hit a ceiling on media use, as there simply weren’t enough hours in the day to increase the amount of time children were spending on media. He was astounded to see that time spent on media consumption did in fact grow, as young individuals began consuming heavily across multiple devices at the same time. And the numbers have continued to increase since: More than 80% of US online consumers ages 12 to 17 multitask online while watching TV”.

The Data Digest: The Multitasking Behaviors of US Online Youth

The Forrester Blog

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