The latest article on  ‘Marketing Land’ is titled “Defining Success On Pinterest”.

Bob Gilbreath says, “Social media has, since its introduction, created a conundrum for marketers: how do we measure success? It’s all well and good to gain followers and likes, but what does that really mean in terms of bottom-line impact?

Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions.

Don’t Think Of It As A Social Platform

The best way to look at Pinterest is not as a social platform. Don’t think about developing a “Pinterest Strategy.”  Consider Pinterest a media channel for content marketing. The social aspects are simply a means to virally spread awareness of your content”.

Defining Success On Pinterest

Marketing Land

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