‘Four Steps for Using Images in Your Brand’s Social Strategy’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Four Steps for Using Images in Your Brand’s Social Strategy”.

Stephen Shepherd says, “Just when marketers thought they’d mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again.

Today, social networks are all about images. Photo-centric social sites such as Pinterest, Instagram, and Tumblr are rising quickly in popularity, while Facebook continues to revamp its Web and mobile feeds to focus on the more than 300 million photos its members upload every day.

To succeed with social marketing, brands now need to move beyond text-based posts to develop an image-driven strategy, incorporating photos, logos, and graphics into their social content programs“.

Four Steps for Using Images in Your Brand’s Social Strategy

MarketingProfs