‘A Methodical Approach to Content Marketing’ – ‘Business 2 Community’ Article

Ryan Farrell says, “It is a popular trend these days. When asked what is a golden strategy for gaining traction and sparking conversation online, the default term that gets tossed around with more reckless abandon than a frisbee at a Phish concert is “make great content”And I have to be honest, though I’ve been guilty myself of uttering this tidy little idiom, I have also found myself extremely dissatisfied by the use of this platitude as a good explanation for a successful content strategy. In my opinion it is tantamount to saying the secret to weight loss is “eating less food”. If only it were just that easy. The trouble is, saying that the secret to online success with content marketing is to “make great content” is not an incorrect explanation, but it is with absolute certainty, an incomplete one”.