The latest article on  ‘Marketing Land’ is titled “Beyond AdWords: Demand Side Platforms Explained”.

Ratko Vidakovic says, “Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?” Even amongst experienced marketers, most only have a vague idea of how DSPs work and how they ultimately differ from a platform like Google AdWords.

Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB ecosystem; whereas AdWords only allows campaigns to run within the Google network. The differences go beyond that, as well, especially on the display advertising side of things”.

Beyond AdWords: Demand Side Platforms Explained

Marketing Land

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