MarketingSherpa has released a case study titled “Email Marketing: Airbnb nets 600 bookings with non-promotional email”.

Adam Sutton says, “Open any inbox in December and chances are you will find a holiday greeting email. Marketers send them year after year, and it can be difficult to know how to create a fresh message — and how to make it earn revenue.

Airbnb, a travel site, turned the tables and provided subscribers with a tool to send greetings to each other. The viral campaign had no promotional copy, but generated more revenue, clicks and opens for the company than almost any other email of the year”.

Email Marketing: Airbnb nets 600 bookings with non-promotional email

MarketingSherpa

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