‘Online Videos More Effective Than TV Advertising’ – ‘Mashable’

The BusinessNewsDaily team says, “Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has found.

75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective. That sentiment is shared when comparing online video ads with social media and search advertising ads as well. Ad executives feel that online video ads are also more effective than direct response and display ads, a new eMarketer report found”.