The latest ‘MarketingExperiments’ blog post is titled “Analytics & Testing: 3 statistical testing methods for building an advanced customer theory”.

Anuj Shrestha says, “When I was in college, I took a class on complex analysis and after all the lectures, studying and nerve-racking exams, I learned one important thing about customer behavior – some characteristics of a person will likely contribute to their future behavior.

In other words, my grandparents are not likely to start buying iPods, but at the same time my younger sister and her friends are not going to go out and start buying rotary telephones either”.

Analytics & Testing: 3 statistical testing methods for building an advanced customer theory

MarketingExperiments Blog

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