MarketingSherpa’s “Optimization: A discussion about an e-commerce company’s 500% sales increase” webinar replay is available.

Daniel Burstein says, “In this MarketingSherpa webinar, we spoke with Steve Parker, Vice President, Direct Marketing, firstSTREET.

Learn how his one-man team used a radical redesign to achieve radical results, thanks to the power of compounding multiple wins over time. See how Parker achieved a 3,566% increase over the control page right away, and how he continued on to a 500% sales increase.

You will gain insights into how to understand your customer’s thinking, which for Parker, led to a 46% conversion rate increase on a homepage.

In this webinar replay, you will learn:

    • How Parker created a testing and optimization program with a “three-person team” — as he put it, “me, myself and I.”
    • How the program began with minimal resources — a bare budget, not a lot of time that could be dedicated to it and with Parker having no coding or graphics skills.
    • The best way to begin a testing and optimization program is simply to get started — take something simple on a landing page, run a test and continue from there.
    • How a radical landing page redesign created radical results — a 3,566% lift in conversion.

And finally, how additional optimization on the new landing page resulted in a 500% increase in sales, directly impacting bottom line.

”

‘Optimization: A discussion about an e-commerce company’s 500% sales increase’ Webinar Replay

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