‘Increase Conversions by Limiting Choices’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Increase Conversions by Limiting Choices”.
Kathleen Fealy says, “We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can’t make a decision and end up leaving. For example, I recently went to an airport”.
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