‘Increasing B2B Leads with Social Media – Are We Getting Close to Cracking the Code?’ – ‘Business 2 Community’ Article

Louis Foong says, “Are you like Dan, the executive I talked about in my post on The Top Social Media Skills Marketing Executives Need in 2013? If yes, then you, like Dan are struggling to find a good social media program that delivers results on budget. Dan knows and feels the pressure to use social media—well, everyone is talking about it, so how can he not? I read this recent Forrester study that says 85% of executives consider social media important—that’s not surprising to anyone at all. The question is, how many of this 85% actually know what to do or how to use social media for B2B marketing and lead generation?”.