‘Tumblr Brings Sponsored Posts to Your Desktop Feed’ – ‘Mashable’

Lauren Indvik says, “One month after introducing sponsored posts to users’ mobile news feeds (a.k.a. dashboards), Tumblr announced that it’s bringing the ad unit to desktop news feeds, as well.

The ad units look like a regular old post, distinguished only by a dollar sign icon in the upper righthand corner. Users can favorite and reblog those posts at will, which Tumblr claims users have already done more than 10 million times on mobile sponsored posts”.