‘9 Tips to Maximize YouTube’s Marketing Potential’ – ‘Mashable’

Scott Gerber says, “Most social media strategies involve routine updates on Facebook and Twitter— and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.

Successful young entrepreneurs shared their smartest YouTube marketing strategies, and here’s what they had to say”.