‘Google Changing Your Title Tags? Time To Rethink Strategy’ – ‘Business 2 Community’ Article

Ross Hudgens says, “If you’re at all present with your SEO strategy, you might have noticed that Google is now starting to pick their own title tags for you.All across the SERPs, title tags are being reselected for new ones. These modifications are happening for a reason – Google has decided your site is relevant enough to show, but doesn’t necessarily have the best title tag to inform user experience on their search results.

Google is most likely helping you in these cases, increasing your CTR or brand sentiment in the process, but that doesn’t mean that you should stand pat and not modify”.