The latest post on ‘ReadWrite’ is titled “How High Will Marissa Go? Bidding For Hulu Eclipses $1 Billion”.

Noah Kravitz says, “Yahoo is getting some stiff competition in its reported quest to buy Hulu.

DirectTV reportedly joined two other unnamed companies in bidding at least $1 billion for streaming video site Hulu, according to an AdAge report Friday.  The ten-figure bids increase the likelihood that Hulu will finally be sold, while also lessening Yahoo’s chances of acquiring the online property they need to sell more lucrative video advertising.

Yahoo CEO Marissa Mayer tried and failed to buy Dailymotion, a French video startup, earlier this year before bidding a reported $600-800 million for Hulu earlier this week. At least seven suitors are said to be vying for Hulu, which went back on the auction block after previous attempts at a sale and initial public offering both failed”.

How High Will Marissa Go? Bidding For Hulu Eclipses $1 Billion

ReadWrite

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