‘Lead Generation Optimization: Two simple changes increase lead rate 166%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation Optimization: Two simple changes increase lead rate 166%”.
John Tackett says, “One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process – or in short, dialing down the levels of friction.
In today’s MarketingExperiments blog post, we’re going to get our hands a little dirty by diving into some evidence-based marketing to learn how the MECLABS research team made two simple changes to a lead capture process that increased lead rates 166%.
What is friction?
Before we get started, let’s get clear on what friction is exactly”.
Lead Generation Optimization: Two simple changes increase lead rate 166%
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