The latest ‘MarketingExperiments’ blog post is titled “Lead Generation Optimization: Two simple changes increase lead rate 166%”.

John Tackett says, “One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process – or in short, dialing down the levels of friction.

In today’s MarketingExperiments blog post, we’re going to get our hands a little dirty by diving into some evidence-based marketing to learn how the MECLABS research team made two simple changes to a lead capture process that increased lead rates 166%.

What is friction?

Before we get started, let’s get clear on what friction is exactly”.

Lead Generation Optimization: Two simple changes increase lead rate 166%

MarketingExperiments Blog

Sharing is caring