The latest article on Business Insider is titled “The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales”.

Josh Luger says, “Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?”.

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Business Insider

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