‘7 Marketing Tips for Bootstrapped Startups’ – ‘Mashable’

Elisha Hartwig says, “Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today’s competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success.

Before you read the following tips, make sure you have a firm grasp on two key things. First, you want to make sure that all of your marketing strategies identify and build upon what makes your business unique in your space — so identify what those characteristics are and keep them in mind as you plot out your tactics”.