‘Conducting Data-Driven Content Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Conducting Data-Driven Content Marketing”.
Arnie Kuenn says, “Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data”.
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