The latest article on ‘The Forrester Blog’ is titled “Survey Shows Mobile Web Gets Priority Over Mobile Apps in 2013”.

David Aponovich says, “As companies work hard to deliver multichannel digital experiences (DX) to their customers, questions persist. A big question:  Which channels (and, by extension, which development strategies) should we prioritize for our DX initiatives? Recent Forrester survey data provides some guidance by indicating which channels DX professionals say are top of mind in 2013.

A focus on traditional web sites remains the highest priority, cited by 80% of organizations, according to data in Forrester’s March 2013 Global Digital Experience Delivery Online Survey. (Forrester colleague Anjali Yakkundi dives deep into the survey data and its implications in the May 9, 2013, “The State of Digital Customer Experience Technology, 2013” report.)”.

Survey Shows Mobile Web Gets Priority Over Mobile Apps in 2013

The Forrester Blog

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