‘Best Practices for Twitter Marketing and Lead Generation’ – ‘Business 2 Community’ Article

Annetta Powel says, “Twitter Marketing is just one of the many faces of social media marketing that has gained prominence in the last few years. As a social media network, Twitter has also become a choice online marketing platform for tech-savvy B2B marketers, entrepreneurs, and businesses.Just like Facebook and LinkedIn, Twitter has the potential to drive engagement with consumers/followers and to generate leads. Big brands such as Dell, JetBlue and Starbucks have used this Twitter marketing strategy with considerable success. In the section that follows, we shall look at Twitter basics, best practices, and ways to use it to drive engagement with your target audience”.