The latest MOZ blog post is titled “How to Build Links to Your Blog – A Case Study”.

Matthew Barby says, “After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog’s success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I’ve decided to now share my link building tactics with you all”.

How to Build Links to Your Blog – A Case Study

MOZ Blog

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