‘Pew: 61 Percent In US Now Have Smartphones’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Pew: 61 Percent In US Now Have Smartphones”.

Greg Sterling says, “This morning, the Pew Internet & American Life Project released new survey data (n=2,252 US adults) on smartphone adoption. The organization says that 56 percent of all US adults now have smartphones. However, among the population of mobile phone owners (91 percent of US adults), the smartphone penetration number is now 61 percent.

By comparison, comScore’s estimate is that roughly 58 percent of mobile phone owners have smartphones. Nielsen hasn’t released an official estimate in some time, but the firm’s number is now at or above 60 percent, in all likelihood”.

Pew: 61 Percent In US Now Have Smartphones

Marketing Land