The latest article on  ‘Marketing Land’ is titled “Leveraging Advertising Data For Behavioral Insights”.

Kohki Yamaguchi says, “With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into customer behavior.

For digital marketers, this usually means analyzing site traffic data; but, advertising data can also be used to great value in behavioral analytics. In this article, I show one example of this type of analysis along with the results.

Distribution Of Click-To-Conversion Time

A metric common in all forms of digital advertising is click-to-conversion time, also known as conversion delay, which is the delay between when the ad was clicked to when the individual made a purchase”.

Leveraging Advertising Data For Behavioral Insights

Marketing Land

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