The latest article on ‘Business 2 Community’ is titled “Making the Case for Facebook Advertising”.

Jennifer Madison says, “Facebook advertising presents marketers with a vast and truly global advertising opportunity.Did you know?

  • 7.5% of global page views are on Facebook
  • The average user spends 28 minutes on the site each day
  • Facebook officially surpassed Google in weekly traffic in 2010
  • People who Like a brand’s Facebook page spend twice as much money on the brand’s products as people who have not connected

It’s no surprise that marketers are increasingly seeking to engage with Facebook users through ads, fan pages, news feeds, applications, and events. As a result, Facebook’s advertising revenue in the fourth quarter of 2012 grew 41% to $1.33 billion, a testament to the growth of user adoption and the value of the channel”.

Making the Case for Facebook Advertising

Business2Community.com

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