The latest article on Business Insider is titled “Facebook Is Cutting Certain Types Of Ads [THE BRIEF]”.

Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today:

Facebook is planning to consolidate its ad product. According to the company’s blog, “In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about.” That includes the sponsored story. Facebook product marketing director told Ad Age, “Sponsored stories as an idea doesn’t go away. Sponsored stories as a product goes away.””.

Facebook Is Cutting Certain Types Of Ads [THE BRIEF]

Business Insider

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