‘How to Ensure Marketing Plan Execution’ – ‘Business 2 Community’ Article

Emily Griebel says, “This is a powerful statement and one that we find ourselves repeating all too often. In the chaotic world of marketing (we call it The Jungle) it seems like there are a lot of starts-and-stops these days. Brands and their agency partners work diligently to put together strategic long-term programs, then watch them go under- or un-implemented. Unfortunately, we’ve seen this happening more commonly lately.So we’ve been asking ourselves, “Why is this happening?” and “How can we prevent it from happening again?” The answer to the first question is usually due to one of these three things”.