‘Generate More B2B Leads, The Game Of Thrones-style’ – ‘Business 2 Community’ Article

Belinda Summers says, “HBO’s epic TV series The Game of Thrones is one mean package. Now in its third season, the series chronicles the fight between seven noble families to gain control of the land of Westeros. Considering the huge number of viewers, HBO sure has a real money-maker in their hands. But what made the show so successful? What can we, as marketers, learn from it? Can we apply it in our own lead generation campaigns? We could glean important lessons on how to best generate B2B leads, like the ones I have pointed out below;

1. Start with a clear goal – the show’s producers had one aim in mind: grow the franchise by appealing to the current fans, and then expand it to other viewers through increased interaction. Sounds a bit straightforward, right? But it sure did succeed, considering the number of viewers”.