The latest ‘Econsultancy’ blog post is titled “How Google knows what we’re thinking: enhanced campaigns and session-based search”.

Alistair Dent says, “The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way. Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding. As a result, what advertisers do in AdWords is changing too”. How Google knows what we’re thinking: enhanced campaigns and session-based search

‘Econsultancy’ Blog

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