The latest post on ‘Copyblogger’ Blog is titled “The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read”.

Sean D’souza says, “Laurel and Hardy. Batman and Robin. Superman.

Which of these doesn’t quite fit?

Yup, it’s the guy who can’t handle Kryptonite. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get into all kinds of crazy trouble, and they’ll always have a nice partner there, ready to back them up”.

The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read

‘Copyblogger’ Blog

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