‘Online testing: Two common reasons to use a radical redesign test approach’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Online testing: Two common reasons to use a radical redesign test approach”.

Kyle Foster says, “Testing can be frustrating at times.

You have set objectives and reasonable expectations that your new treatment design will outperform the current champion.

And then it happens …

Your treatments are crushed by the control. Nothing seems to work. After a few test cycles of consistent underperformance, it starts to feel easier to just throw in the towel and call it quits than to weather another decrease in conversion.

Or … instead … it may be time to consider a radical redesign test approach.

Today’s MarketingExperiments blog post will share two common reasons to consider this approach and help you assess your testing efforts”.

Online testing: Two common reasons to use a radical redesign test approach