‘Email Marketing: Change in incentive offer causes a 25% increase in email subscribers in one day for nonprofit’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Change in incentive offer causes a 25% increase in email subscribers in one day for nonprofit”.
Courtney Eckerle says, “Some offers will garner instant conversions, but some require a little nurturing first.
After an initially disappointing campaign, see how Israel 365 changed to “more of the marathon approach than a sprint” by switching its goal from direct conversion to email capture”.
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