‘Email Volume and Open Rates Up: Benchmark Report’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email Volume and Open Rates Up: Benchmark Report”.
Ayaz Nanji says, “Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services.
The report, based on analysis of Experian Marketing Services clients’ email programs over the past two years, also found that unique click rates matched those of 1Q12 and revenue per email held steady year over year at $0.12“.
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