‘How to Deal with AdWords Image Extensions’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How to Deal with AdWords Image Extensions”.
Michael Garrity says, “Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs). At present, Google says that about one in every six searches on the search engine provides results with “visual content,” and that number is only going to increase as Web users demand more and more easy-to-digest and visually appealing content. As a result, the company decided to improve the overall flexibility of its paid search ads to follow consumer trends”.
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