The latest article on ‘MarketingProfs’ is titled “Should Senior Marketers Be the ‘Voice of the Customer’?”.

Ayaz Nanji says, “Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report“.

Should Senior Marketers Be the ‘Voice of the Customer’?

MarketingProfs

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