‘Social Media Guidance for Mystified Marketers’ – ‘Mashable’

Bob Garfield says, “Each week, authors Bob Garfield and Doug Levy answer tough question from marketers (and others) flummoxed by social media. There is no shortage of questions, because Bob makes them up.

Dear Bob & Doug:

I represent a major athletic apparel company specializing in yoga wear. We sell at dizzyingly high price points in 200-some stores in Canada, South Canada, Australia and New Zealand. A couple of years back, people started complaining about colors running and bleeding. Paris Pink was especially problematic, and we were forced to do a recall“.