The latest article on  ‘Marketing Land’ is titled “Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search”.

Ginny Marvin says, “Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its FBX partners in May. FBX news feed ads allow advertisers to retarget their site visitors with Facebook Link Page Post Ad formats.

Triggit, a Facebook Exchange (FBX) partner, released results today from two FBX news feed campaigns. The company says the results have been better than anticipated, surpassing right-rail FBX ads and Google AdX”.

Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search

Marketing Land

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