The latest article on ‘MarketingProfs’ is titled “Make Content Marketing Authentic: The Case of Customer Stories”.

Jay Pinkert says, “Accomplished character actor and memoirist Stephen Tobolowsky reflected in a September 2012 National Public Radio interview on how true personal stories will always connect with audiences better than narratives artificially crafted to make a point.

Referencing his book The Dangerous Animals Club, Tobolowsky said, “True trumps clever any day of the week. So I really try to make sure that all of my stories in the book are (1) true, and (2) that they happened to me. It’s far more important to tell a true story even if it’s not perfect in all the details than to make up a clever lie.”

Although many see content marketing as just that—marketing—smart marketers know that what they’re delivering is a great story“.

Make Content Marketing Authentic: The Case of Customer Stories

MarketingProfs

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